Brand perception is the guiding factor in creating images and identities for brands. In this article, we will break down the meaning of brand perception into simple terms. Along with this, we will allow you to understand how it can be interpreted and measure its value.
What is brand perception?
Brand perception takes into consideration multiple factors that influence the image of a brand. These are the subtle and subliminal perceptions and hints that are left to indirectly influence users and their behaviour.
It is the total of the user’s attitude, experience, and opinion about a product or service. This is a factor that goes beyond what the brand defines itself to be. This is a version of a brand image that is perceived by the users based on their total experience of the product.
It is a psychological and physiological phenomenon that plays an active role.
How can you measure brand perception?
- Data collection:
The best way to measure brand perceptions is through the collection of data. This will give you a direct understanding of what people think and feel about the product or services. Brand perception is a combination of a large number of factors, such as
- Conducting surveys
Multiple platforms are available for production and service providers to gain access to direct information from the public. This can be done through surveys that produce direct information.
Here is a questionnaire that will allow users to give honest feedback about the brand.
- Rate the product on a scale of 1 to 10, with 1 being the lowest and 10 being the highest?
- Use one word to describe the brand.
- What do you feel when you think of the brand name?
- Will you recommend the brand to your friends?
- How likely are you to recommend the brand to a family member or a friend?
- Conduct brand audits:
Conducting these audits will allow you to assess brand perceptions and gain insight into areas that require improvement. Brand audits also include studying competition and understanding and implementing changes in the system. Based on the brand audits conducted, changes can be made to enhance the brand’s image in the market and promote growth.
- Examine your online presence
Evaluating online mentions such as comments, reviews, ratings, and hashtags will allow businesses to understand how their brand is perceived. Social media plays a large role here in understanding how the brand is viewed by users and the general public. Enhancements can be made to alter how the brand is perceived.
Is brand perception important?
Yes. Brand perception is important because it adds value to how users view the product and utilize it. Brands can make multiple claims, create slogans and fit in with the current times. But, other underlying factors demand the validation of users, such as quality, delivery, and the outstanding oomph factor.
In this article, we discuss the meaning of brand perception in simple terms along with their importance. Through detailed explanations, the factors that support and assist in measuring brand perception have also been added.
Stay with us for more interesting content on developing brand images and perceptions.