The visual appeal of a website is crucial, and this is especially true for online stores. A better user experience for consumers is one of the goals of every eCommerce website design. In today’s post, we’ll discuss several ways in which you might enhance your eCommerce web design.
You seldom have another opportunity to create a first impression, so make it count! Just as if you walked into a store for the first time and saw a disorganized floor, you would likely have a poor impression and leave, the same is true with a virtual store. It functions similarly to an electronic retail outlet. What would you think if you came upon a website with a confusing layout, blurry photos, and a variety of font sizes and styles?
Importance of first impressions
The UX (User Experience) design of a website is quickly becoming the most important aspect of website development. Previously, in our posts devoted to the topic of user experience, we spoke about this same problem. The smooth progression from the first steps to the final goal is dependent on how user-friendly the website is.
The last thing you want is for a consumer to get on your website and not know where they are going and have to seek it. It’s important to have things organized in a manner that’s accessible and functional. This includes straightforward navigation, CTAs that highlight where a client may go next, and obvious links for information sites like FAQs and the contact page.
Being mobile-friendly is vital, thus a responsive website is another element to consider when thinking about UX and eCommerce web design. You need to make sure that when your website is viewed on mobile and tablet devices, it appears decent. Keep in mind that the website will likely be viewed on a mobile device with a smaller display, and design accordingly by making calls to action (CTAs) larger and easier to click, with shorter sentences.
User Experience Design
Maintain a Uniform Brand and Visual Identity
It is crucial to maintain your brand image consistent across every channel you utilize, and that includes your website. If you sell bridal gowns, your website should reflect that, whereas if you sell survival gear, you should go for a more rugged, manly vibe.
Your target audience is a major factor here; with that in mind, it’s important to consider how you want your eCommerce site to represent your brand and the message you want to send.
Shades of Color
Going hand in hand with the prior point, your brand’s and your eCommerce site’s colour scheme is crucial. If you have previously selected colours for your brand, i.e. when you produced your logo, then you need to make sure you keep these hues in mind when picking your website colour palette.
Selecting hues that work well together is a must. If your logo already has blue tones, using additional, complementary cooler tones will help them stand out. This depends on your business; if you’re selling products aimed at children, you’ll want to use vivid hues and sharp contrasts, like orange and blue.
Differentiate yourself from the competition
For many organisations, one of the key aims is to make sure they stand out from their competitors and it is no different with your eCommerce site. While it is always ideal to maintain the structure of the business compared to what is currently out there, make sure some components stand out, this might be a vibrant colour scheme, a popping logo or amazing animations. If you want your clients to remember you, you need to do something to stand out from the competition.
Stay connected for more information if you need help with modernizing your eCommerce website or if you are starting a new company and need a website from scratch. We have worked our magic with the best professional tips on how to enhance your eCommerce website.